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From Ukraine to the world market – Startup APOSTERA.

In recent years, the startup development movement has gained momentum in Ukraine, with some of them successfully entering foreign markets, attracting significant investment rounds, or being acquired by large companies. There are a significant number of unicorns among Ukrainian startups, but most of these startups belong to IT technologies, the number of technology startups is smaller, but there are also world-famous projects among them.

Today we will cover one of the successful Ukrainian startups, APOSTERA. Startup APOSTERA implements mixed reality technologies in cars and has Ukrainian roots.

The APOSTERA solution connects the virtual and real worlds for the user’s convenience, helping drivers to understand the situation on the road. With such applications, driving will become more enjoyable and safer for all road users.

The company has a team of experts in the field of automotive software, machine learning (ML), computer vision (CV) and they have become pioneers in the AR navigation industry.

APOSTERA was founded by three Ukrainians, Andrii Holubynskyi, Viktor Sdobnikov and Olga Mirkina, who previously worked for the IT giant Luxoft. APOSTERA has its head office in Munich, while the main development teams located in Ukraine. APOSTERA has been listed on Crunchbase since 2017, and raised $1,000,000 in December 2017.

Before the contract with HARMAN International, the startup had contracts with many automotive manufacturers, for example, with AUDI even managed to release the Audi Q4 e-tron electric car model.
Mixed and virtual reality are popular technologies nowadays and being implemented in various industries. But in activities like driving, where there is still a lot of human interaction with the mechanical component, the use of mixed reality is a more adequate solution. The use of mixed reality in APOSTERA makes it possible to show the driver additional parameters regarding traffic, environment, the route, the speed of other cars, pedestrians, etc. The information is projected on the windscreen so that it does not to block the driver’s view, which is safer than looking at the smartphone.

The technology receives information from sensors, computer vision systems, creating mixed reality in real time using complex tracking and prediction algorithms. Machine learning algorithms are used to process signals from sensors. The connected hardware and software are the final product of the startup.
In February 2022, APOSTERA was acquired by HARMAN International, a subsidiary of Samsung.

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